“Japan’s smallest prefecture is aiming to attract more Thai tourists by sponsoring a series of romance novels set in the region.
The southern Kagawa Prefecture has teamed up with four Thai writers for the initiative, who have each penned love stories inspired by their travels around the area, the Kyodo news agency reports. The series has been named Kagawa, Let Love Lead, and was launched at Thailand’s National Book Fair in Bangkok.”
From BBC
Tourists following books are not a new phenomenon. People need to recharge, go away from their daily routine. They can travel to places, or “visit” them through literature, or both.
“The urge to get away, to travel, blends the phenomenon of escapism into the world of fiction. For literary tourists the primal source of escapism comes from the novels they read, inciting the desire to visit the place mentioned in the books. Thus, the ‘derived escapism’ transcends from literature into tourism. The illusion of the fictional world is perpetuated into the real locations used to attract avid readers and cinema buffs alike.”
(from Journeys Beyond Pages: The Use of Fiction in Tourism)


After ten years of writing and rewriting, I published my first novel, Initial Conditions, in early 2015. I watched it take tiny steps and nervously read readers’ reviews. Those who read it, seemed to enjoy a story about love, career and ambition, even if they were not particularly interested in science.


